Status Anxiety founder Will Sked talks US expansion
Inside Retail
SEPTEMBER 18, 2024
In 2004, he took the matter into his own hands and set about launching a brand to fill this white space. More recently, the brand has been making a play for the North American retail market and opened its first US-based bricks-and-mortar store in the stylish neighbourhood of Nolita in New York City this fall.
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