Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Apparel 260

Apparel Consumer Promotions Marketing 260

Indigo 9 Digital

MAY 16, 2022

It is one of the most popular brands with Gen Z consumers. How has Dove been able to stay relevant in an industry with a discerning set of consumers? When it comes to its reason for being, Dove likes to colour outside of the lines to connect more deeply with consumers. This changed with Dove’s Real Beauty campaign in 2004.

Marketing 98

Marketing Consumer Target Market Retail Trends 98

Indigo 9 Digital

MARCH 8, 2023

s cheap products which are nontoxic and cruelty free are resonating with consumers. One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. If you are curious about e.l.f.’s Value for money. s global artistic director.

Beauty and Health 98

Beauty and Health Consumer Accounting Boutique 98