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Back in the UK in 2004 she decided that something environmental was going to be her destiny and set about tracking down what gets thrown away in the landfill sites around this country. She is more positive on the consumer attitude to luxury and fashion noting: “No-one makes the choice to support exploitation and environmental degradation.
” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. 10, 20, 50, 100, 250 locations now.
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