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Founded in Sweden in 2004, POC is a manufacturer of helmets, eyewear, protection and apparel in snow sports and cycling. Its technical and research teams take a holistic and explorative approach to safety – developing ideas and perspectives that may not have been previously considered.
He had a reality TV show, 2004-5, The Rebel Billionaire, you know, whatever, 16 contestants. Oh, you mean you’re an e-comm company and in many cases you do half of your sales through wholesale. We don’t have any wholesale.
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