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E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.
Similarly, promotional combo meals, one-off discounts on limited-time upsells, and excess inventory requiring fast sell-through could be tagged this way. Walmarts adoption of RFID technology in 2003 first brought industry-wide attention to its capabilities. In some ways, the overarching through line for 2025 is whats old is new again.
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