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IR: What are some of the retailtrends that you’ve got your eye on right now? NM: There are some new trends off the back of Covid. I do think it fast tracked some other trends that were already under way. IR: So many people don’t think about retail as a long-term career, but they kind of fall into it. That was key.
This ability to so pointedly curate ones personal style, in tandem with the fact that the TikTok algorithm is based on predicted resonance, not just on accounts users already know, means theres more opportunity for brandless, organic exploration. This is why so many small brands have found success on TikTok.
If there was a mall where most customers shop, think of the biggest mall in any city, wouldn’t a retailer want to be located there? The Children’s Place started selling on Amazon back in 2003. If you do subscribe to our retailtrends newsletter to get the latest retail insights & trends delivered to your inbox.
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