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By Tricia McKinnon Wayfair is more than just a pretty website, the company has been able to penetrate the online home goods market in a way that few competitors including Amazon have been able to. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend. It is estimated that Wayfair loses money on each sale it makes.
The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. They’ve [Warby Parker has] been around for a while, and they’ve been very good at marketing themselves,” said Kodali. of revenue.
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