2002 Management Marketing Spend 
Indigo 9 Digital
FEBRUARY 13, 2023
If you are curious about how Wayfair came to dominate the online home goods market here are seven facts about Wayfair’s strategy you should consider including the challenges it faces as an eCommerce business. In 2002 Wayfair’s founders Steve Conine and Niraj Shaw noticed a trend.
Indigo 9 Digital
NOVEMBER 16, 2023
We will need to generate and sustain increased revenue and manage our costs to achieve profitability. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% Most recently Warby Parker lost $110.4 of revenue.
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