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One prime example: the retailer’s partnership with RetailNext to use in-store traffic analytics for shaping everything from staffing strategies to improving store performance and even lossprevention. When David Sherwood joined the family business in 2001, the plan was to sell.
By Tricia McKinnon For as much as we hear the words “the customerexperience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customerexperience.
It has been nearly 20 years since Apple opened its first retail store in 2001 and that advice has not gone out of style. A survey from Salesforce found that 84% of customers believe that the experience provided by a company is as important as its products and services. But what constitutes a great customerexperience?
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